innoveracy

https://asymco.com/2014/04/16/innoveracy-misunderstanding-innovation/

innoveracy: the inability to understand creativity and the role it plays in society

Novelties: The choice of Gold as a color for the iPhone; the naming of a version of Android as “Kit Kat”; coining a new word.

Creations: The fall collection of a fashion designer; a new movie; a blog post.

Inventions: Anything described by a patent; The secret formula for Coca Cola.

Innovations: The iPhone pricing model; Google’s revenue model; The Ford production system; Wal-Mart’s store design; Amazon’s logistics.

Innoveracy